Emotionally driven brands,
innovative products and bright
identities that engage with you
‍on a human level☻

TeamSpark is a Web3 focused agency that brings talent together into a hybrid team format from all over the world. Their vision is analogous to sports where common principles of teamwork, competition, performance and goals drive success, all while having fun and supporting each other. Each member has a specific role but works towards a shared goal, and teams rely on individual strengths while fostering synergy for successful outcomes. Whether on the field or in the studio, teamwork drives innovation and success through their collective effort. The identity, clearly inspired by athletic brands, brings everyone together in a fun and exciting way that makes people feel like they're part of a greater whole.

Numinus provides traditional and modern psychotherapy, counselling, and neurology services to patients across Canada and the US. Coming to market with a strong rebrand in 2022 they aimed to capture a bigger share of the growing mental health space with the help of strategic social media and online funnels. As head of design I was tasked with redesigning their web & marketing components to bring them back in-line with their original branding and to help crystallize their product communication beyond the aspirational.

Riven, the first probiotic mouthwash had a brilliant idea that our mouth is much better off without the harsh chemicals that traditional brands give us. Their sharp & attractive packaging, clean ingredients, and beneficial probiotics promote gum and mouth health for a happier, fresher smile. Working directly with the product team I coordinated art, photography and web design.

An industry leader in the emerging ketamine therapy space, Field Trip needed to carefully communicate a message of trust, hope, and scientific progress. After raising 120m in private equity they embarked on a thorough process of brand and product development where all touch points required a coherent message and ease of use in order to educate patients on the potential impact that this treatment can have in their lives. Patient data and ongoing field research was the primary avenue for validating the therapeutic methods through design, communication and brand strategy.

LEON Health was entering a heated market of employee health and wellness which ballooned over the last 10 years. Never before have employees been so conscious of their personal health at work and many top employers have come to understand that the success of their business is directly tied to the satisfaction and well being of everyone they employ. LEON used a combination of unique survey intelligence and top of the line benefits to allow managers and owners have a better read of their teams. While working with my amazing team at You X Ventures, we developed the brand identity, digital platform and marketing strategies to launch this company.

Electric Island is an annual music festival that takes place in Toronto and attracts close to 8,000 people at each of their events throughout the summer. After 10 years of success they approached me and my studio partner Steve Marto to elevate their key brand elements and to really push a sense of energy and culture. We developed a variety of new branding materials that expands the updated identity across all touch points.

Burger Tree is a classic concept with a retro-tropical twist. Yes it’s another burger joint, but this one is 100% plant-based! With that in mind we put the tried & true earthy visuals to bed, and created a cool and exciting identity that makes the food fun and engaging. Directing the photography with my team at You X Ventures we developed the identity, menu and website all in the same, vintage feel. Their delicious menu is available on all food delivery apps.

Devan Rajkumar is an prosperous young Chef hailing from Toronto, Canada who sees nothing but success on the horizon. I helped him develop a sharp logo that would look good on TV and on an apron. His charisma and popularized motto “ohhhh man” was translated into a secondary illustration for promotional use on stickers, t-shirts and other materials. Devan's brand identity can seen on billboards, in magazines and on hot sauce labels in most grocery stores across Canada.

Coupgon was Canada’s first digital service that allowed customers to clip and redeem grocery coupons at the till using their phone. Living in more than 800 stores across Canada, with over 600,000 users it was acquired by Yellow Pages in late 2017. Together with a lead designer we overhauled everything from the ground up to improve user experience and market fit. The new identity introduced brighter colours, clearer messaging, and friendly communication. This was rolled out across all in-store advertising, pop material, social media, the website and the app.

Pharmacy owners have a general problem of finding qualified pharmacists to fill last minute shifts at their locations. Traditionally this problem was solved by recruitment agencies who charge a steep fee and use a volume tactic of mass onboarding recruits which can yield poor staffing results. ShiftPosts aims to cut out the middle-man by allowing owners to post and fill shifts directly through a web and mobile application. Owners, pharmacists, assistants, and technicians match each other through the app based on proximity, ratings and qualifications. They also track earnings, spending, hours, and messaging between sole proprietors or entire franchise teams. This creates an efficient exchange between professionals constantly looking for shifts and businesses needing last minute, qualified staffing.