Emotionally driven brands,
innovative products and bright
identities that engage with you
‍on a human level☻

Numinus provides traditional and modern psychotherapy, counselling, and neurology services to patients across Canada and the US. Coming to market with a strong rebrand in 2022 they aimed to capture a bigger share of the growing mental health space with the help of strategic social media and online funnels. As head of design I was tasked with redesigning their web & marketing components to bring them back in-line with their original branding and to help crystallize their product communication beyond the aspirational.

Riven, the first probiotic mouthwash had a brilliant idea that our mouth is much better off without the harsh chemicals that traditional brands give us. Their sharp & attractive packaging, clean ingredients, and beneficial probiotics promote gum and mouth health for a happier, fresher smile. Working directly with the product team I coordinated art, photography and web design.

An industry leader in the emerging ketamine therapy space, Field Trip needed to carefully communicate a message of trust, hope, and scientific progress. After raising 120m in private equity they embarked on a thorough process of brand and product development where all touch points required a coherent message and ease of use in order to educate patients on the potential impact that this treatment can have in their lives. Patient data and ongoing field research was the primary avenue for validating the therapeutic methods through design, communication and brand strategy.

LEON Health was entering a heated market of employee health and wellness which ballooned over the last 10 years. Never before have employees been so conscious of their personal health at work and many top employers have come to understand that the success of their business is directly tied to the satisfaction and well being of everyone they employ. LEON used a combination of unique survey intelligence and top of the line benefits to allow managers and owners have a better read of their teams. While working with my amazing team at You X Ventures, we developed the brand identity, digital platform and marketing strategies to launch this company.