Burger Tree is a classic concept with a retro-tropical twist. Yes it’s another burger joint, but this one is 100% plant-based! With that in mind we put the tried & true earthy visuals to bed, and created a cool and exciting identity that makes the food fun and engaging. Directing the photography with my team at You X Ventures we developed the identity, menu and website all in the same, vintage feel. Their delicious menu is available on all food delivery apps.