Devan Rajkumar is an prosperous young Chef hailing from Toronto, Canada who sees nothing but success on the horizon. I helped him develop a sharp logo that would look good on TV and on an apron. His charisma and popularized motto “ohhhh man” was translated into a secondary illustration for promotional use on stickers, t-shirts and other materials. Devan's brand identity can seen on billboards, in magazines and on hot sauce labels in most grocery stores across Canada.