Numinus provides traditional and modern psychotherapy, counselling, and neurology services to patients across Canada and the US. Coming to market with a strong rebrand in 2022 they aimed to capture a bigger share of the growing mental health space with the help of strategic social media and online funnels. As head of design I was tasked with redesigning their web & marketing components to bring them back in-line with their original branding and to help crystallize their product communication beyond the aspirational.